AJOVY Migraine: Balance

You have enough going on.​ Wouldn’t you rather do it with less migraine?​

Migraine is not just a headache, and AJOVY is not just another migraine medication guaranteeing full relief. AJOVY is the migraine prevention brand that supports your pursuit of balance.

Our message of empathy demonstrates that we understand women live complex, busy lives, and a migraine can throw everything out of whack. Avoiding typical lifestyle imagery involving missing out on moments, instead we created the “stacks”. A series of stacks balancing day-to-day objects allowing everyone to see a piece of their daily life.

Agency: TBWA\Chiat\Day NY